Brand identity and design systems. Seven years at BlueCross BlueShield of Tennessee. Independent practice. Here for work that lasts.
Practice
First in-house build. No system, no precedent.
Before it had a name. Every channel at once.
One parent brand. Every product line speaking over it.
Teens in distress feel like impossible things. The mark had to be one too.
Every campaign from scratch. No system, no path forward.
The data existed. The work was making it visible.
Enterprise security software. A site that earns the platform.
30+ communications. Same source, no shared voice.
