Design Lead
Redesign of BCBST's flagship mobile app – the first built entirely in-house. Launched 2021. Three industry awards.
Problem Statement: No design language, no system, no precedent. A product at enterprise scale with nothing to build from – so we built the foundation. A digital design language intended to grow into something larger.
Successes: The system outlasted the project. The work stayed in-house. Both of those things were worth proving.
Category: UX/UI
Client: BlueCross BlueShield of Tennessee
