BlueTN App

Design Lead

I had the opportunity to lead Design in the redesign of BlueCross BlueShield of Tennessee's flagship mobile app. Launched in August of 2021, The new experience and has won over 3 awards and offers more than 3 millions members a new way to engage with BlueCross.
Problem Statement: This was the first time a digital product of this size had been brought fully in-house – a core team formed between Product, Design and Research to determine the path toward success. For Design this meant building a digital design language from scratch with the intention of manifesting the foundations of a global design system.
Successes: Our design won multiple awards – a design system developed – and there were massive savings for the company bringing design in-house.
Category: UX/UI
Client: BlueCross BlueShield of Tennessee

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