January 2020 – before it had a name.
A cross-functional team pulled into senior leadership's orbit and told to get ahead of it. We were the first to know. The work started immediately.
Problem Statement: Every channel at once – booklets, flyers, posters, signage, TV, digital ads, newspaper, email, web. No playbook. No timeline. No precedent.
Successes: Pinnacle Award for Excellence and Agility.
Category: Art Direction
Client: BlueCross BlueShield of Tennessee
