COVID-19

Art Director

Mid-Late January of 2020 a core team was established across our digital, marketing, and communications departments to assemble a SWAT Team to work directly with our Senior Leadership. As we sat in the executive board room, knowing nothing of what was to take place, we were told of a project that we could place in the 'crazy' category. That was the day we first learned what to expect as the pandemic began to emerge.
Problem Statement: Producing a full-scale campaign across multiple channels: Booklets, Flyers, Posters, Postcards, Outdoor signage, TV Slides, Digital Banner Ads, Full-page Newspaper Ads, Email outreach, Public Site updates, News portals, Yard Signs and more...
Successes: I was awarded the Pinnacle Award for 'Excellence and Agility'
Category: Art Direction
Client: BlueCross BlueShield of Tennessee

← Back to Gallery