Brand identity for Chattanooga's mountain bike endurance race.
Mark, wordmark, and poster system for a 50-mile mountain bike race through the Tennessee Ridge. Built to carry the physical intensity of the event – organic, distressed, deconstructable.
Problem Statement: A 50-mile endurance race through the Tennessee Ridge, rooted in the Chattanooga trail community. The identity had to feel earned – like the terrain itself, not like it was designed from a brief.
Successes: A mark built to take damage. Ink-dragged, screen-print ready – holds together however rough the application.
Category: Brand Identity
Client: Five Points Fifty
