Brand identity for Chattanooga's mountain bike endurance race.
Mark, wordmark, and poster system for a 50-mile mountain bike race through the Tennessee Ridge. Built to carry the physical intensity of the event – organic, distressed, deconstructable.
Problem Statement: An endurance race through rugged terrain needs an identity that belongs to the race, not the brand deck. Something that looks like it came off a screen-printed run.
Successes: A system that works at any scale – mark alone, wordmark, full lockup, poster. Three colorways, one consistent visual language.
Category: Brand Identity
Client: Five Points Fifty
