Art Director
A provider network getting 30+ communications from the same organization – each one appearing to come from a different company. The problem was visible. The fix was structural.
Problem Statement: Multiple lines of business, each with their own brand, all sending to the same providers. The result was noise – a coherent source didn't exist yet.
Successes: A unified brand and collateral system. One voice to the provider network.
Category: Art Direction
Client: BlueCross BlueShield of Tennessee
