Health Equity

Design Lead

I was brought in to help BlueCross adapt and meet the challenge of organizing data and research exposing racial and socioeconomic impacts on the health in Tennessee. The result is a valiant effort from the organization to take steps in adopting more transparent and open communication within the community. The insights provided by the amazing work of these internal teams will add to the conversation, building awareness for a more equitable world.
Problem Statement: The challenge was not just finding an effective way to visualize data provided for different lines of business – but in creating a new set of design patterns which could be scaled and maintained across the site.
Successes: Won a WebAward for 'Best Insurance Website'
Category: Digital Design
Client: BlueCross BlueShield of Tennessee

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