Design Lead
BCBST had the data – racial and socioeconomic drivers behind health outcomes in Tennessee, documented internally, not yet said publicly. The work was making it visible without softening it.
Problem Statement: Multiple lines of business, different audiences, the same underlying subject. A system of design patterns flexible enough to carry all of it – and keep the human stakes legible.
Successes: WebAward for Best Insurance Website.
Category: Digital Design
Client: BlueCross BlueShield of Tennessee
