Digital Outreach
A streamlined digital outreach system designed to guide members and simplify the complexities of digital communication.
As we set our sights on expanding and growing our skillset in the digital realm, we were given the opportunity to explore establishing a design language and framework for BlueCross’ email communications. We started by conducting a general audit of all communications sent in the previous year, allowing the team to organize a common language that would create a more seamless transition between handoffs.
Breaking down the UI patterns revealed a common issue—there was no universal representation of commonly used elements like buttons and links. With this in mind, we set out to establish a foundational design system, collaborating with our email developers to determine the best method to componentize and manage the code base. This approach fostered consistency and efficiency, reducing the margin for error.