Every campaign built from scratch – no shared components, no system.
Built the foundation that moved the team from managing inconsistency to shaping the user experience: journey orchestration, deep linking, transactional communications.
Problem Statement: No universal elements, no shared components. Every communication a unique static file. Brand inconsistency at scale with no efficient path out of it.
Successes: A componentized system – documented, handed off, and built to be sustained.
Category: Digital Design
Client: BlueCross BlueShield of Tennessee
